Spoken for
A buyer sees a piece in an Instagram post, comments its code, and gets a private link within seconds. Once they confirm with their email, the piece is spoken for, and nobody else can buy it out from under them.
None of the tools on the market were safe for one-of-a-kind pieces, so I am building our own. It is a Shopify app, and once it has run cleanly on Collected North another small seller will be able to install it.
Built for one of a kind
A piece is held only when the buyer confirms. If they don't confirm in time, it goes straight back on sale.
Every buyer becomes a contact
Confirming takes an email address, which goes to the mailing list with consent handled properly. Today most of these buyers are only an Instagram handle.
One order, one box
Everything a buyer picks up across our posts lands in one order and ships together.
Nobody left guessing
Anyone who comments too late hears right away that the piece is taken, and can ask to be told when something like it comes in.
- 1
Comment
The piece's code on the post
- 2
Private link
A message with the hold page, in seconds
- 3
Confirm
Email in, piece held in their order
- 4
Nudge
An email with the checkout link before the hold ends
- 5
Checkout or next in line
Paid in Shopify, or offered to whoever is waiting
Testing on Anne's Instagram first, then Collected North's, with every hold logged so we can see confirmations, sales and lapses.
Photos
From the shutter to a finished file without a card reader or a cable.
Camera upload
The camera sends each frame over Wi-Fi as I shoot, and the Mac mini pulls it in within five minutes.
Every 5 minRunningListing photo cull
Bursts are grouped, the sharpest frame of each is picked, and the house product look is applied before a piece is listed.
Each batchRunningEvent and trip photos
One switch on the camera sends a frame down the social path instead. It is cropped to feed and story sizes, stripped of location and camera data, and saved to Drive.
Every 5 minRunningRemote drop folder
From a laptop or phone anywhere, I can send files straight to the mini over a private network, with nothing open to the internet.
Any timeRunning
House style
Written rules the agents follow, so the work sounds and looks like us.
Writing voice
A written guide to how I write, including the habits that make text read as AI, is applied to every draft before I see it.
Every draftRunningBrand standards check
Documents are checked against Collected North's standards for naming, tone, colors and fonts.
WeeklyRunning
Buying and inventory
Every piece has a cost and an ID from the moment it is paid for.
Purchase intake
Anne posts what she bought in Slack. The agent records it at payment, gives every piece an ID, files the receipt and matches the card charge.
HourlyRunningLot cards
A box lot gets a printed card, and each piece pulled from it is costed from the lot until the lot is closed out.
HourlyRunningBuy check
Anne drops a link before she bids, and the agent comes back with buy or pass and a maximum bid. Each dollar spent has to come back as a dollar of profit after every cost. The cost settings it reads are already built.
Before a bidDesigned
Listing and selling
Good listings quickly, with a person approving each one.
Listing agent
Anne posts photos and a few details. The agent researches the piece, asks only for what is missing, builds the listing and puts it live when she approves.
HourlyRunningMaker bios
Research on a maker or designer, with every link checked, and a first draft for the store. It never publishes on its own.
On requestRunningListing in one sitting
Today the listing agent answers once an hour. A watcher on the mini will answer each post within a minute, so a piece goes from photos to live in one sitting.
NovemberNext buildeBay channel
Pieces that do not sell on the website within a set time, and pieces that do not fit the store, move to eBay. A piece is never live in both places.
After NovemberDesigned
Books and money
The job I would start with for most businesses.
Receipt capture
Receipts are pulled from email and matched to every charge on the bank accounts, and anything without one is chased.
NightlyRunningQuickBooks booking
Each matched receipt is booked with the document attached, and reimbursements are paired with the payments that settle them.
NightlyRunningThree-way match
The bank, the receipt log and QuickBooks are checked against each other, and anything miscategorized or missing is flagged.
WeeklyRunningSpending and sales tax
Spending is checked against the budget for this stage of the business, and Ohio sales tax is tracked through to the filing.
NightlyRunningMonthly cost baseline
Recurring costs are rebuilt from the month's receipts and compared with the plan, AI usage included.
MonthlyRunning
Office and records
Everything filed where I would look for it in six months.
Inbox filing
Documents dropped in the inbox folder are named, checked for duplicates and filed.
NightlyRunningEmail log
Important email threads are filed with the matter they belong to, attachments included.
NightlyRunningCalls and texts
Recorded conversations and business texts are summarized and filed with the rest.
NightlyRunningDocument index
One index of every document in the business, checked against what is actually on disk.
NightlyRunningDiary
A first-person note of the day, written from what actually happened in it.
NightlyRunningCleanup
Old backups and leftovers are moved to an archive with a list of what moved. Nothing is deleted without me.
WeeklyRunning
Watching the numbers
Read on a schedule that suits the data, not every hour.
KPI dashboard
Site traffic, search, the path to checkout and social reach, measured against the targets for this stage of the business.
NightlyRunningSearch and AI answers
Where the store shows up in search results and in AI answers, by category and next to competitors.
On requestRunningMorning automation check
A separate agent reads the night's runs and reports every error and gap. It fixes nothing on its own, on purpose.
Running
How it runs
The nightly runs start at 8 pm Eastern on the Mac mini in my basement, which sits on a battery backup. The hourly agents run in the cloud. Every agent's instructions are backed up, and a person approves anything that spends money, publishes or goes out under our name.
If you want one of these for your business, I would start with one job and add the rest once it has earned your trust.
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Social
Drafted for each channel, and nothing goes out until I say so.
Social drafts
Posts are drafted in our scheduler for Instagram, Facebook and Pinterest, each written for its own channel, and wait there for my approval.
Audience log
Every comment, message and newsletter signup is logged each night alongside follower counts, so nobody who wrote in gets missed.